As a product designer, I took on the challenge of designing the Profile Management feature for the GoTo platform. The objective was to create a centralized and user-friendly location where users could easily manage multiple accounts.

Why is this feature necessary?

The Profile Management feature was designed to provide users with an updated and personalized experience. It allows them to effortlessly make changes and updates to their personal information. This includes tasks such as modifying usernames, updating phone numbers, and adding new bios. The feature is equipped with a comprehensive set of tools that enable users to fully customize and personalize their profiles according to their preferences.

However, designing this feature presented its own set of challenges. One of the main concerns was ensuring a seamless user experience while implementing strict validation and restriction protocols. It was crucial to consider the validation rules set by Tokopedia's team to ensure data security and integrity. Thus, finding the right balance between user-friendliness and security became a top priority during the design process.

It all began with an extensive and comprehensive user research phase, where we delved deep into the pain points, challenges, and needs of our users. By gaining a clear understanding of their requirements, we were able to lay a solid foundation for the feature.

As a product designer, I embarked on the creation of wireframes and prototypes to visually represent the user interface and gather valuable feedback. These visual representations allowed me to bring the feature to life and provided an opportunity for users to engage with it at an early stage. Their feedback and insights were invaluable in shaping the direction of the design.

But I didn't stop there. I recognized the importance of an iterative testing and refinement process to ensure a seamless and intuitive user experience. Through multiple rounds of testing and feedback collection, I fine-tuned the feature, ironing out any wrinkles and making necessary adjustments along the way. This iterative approach allowed me to address any usability issues and make the necessary improvements.

Once the design was finalized, our talented development team took charge of implementing the feature, collaborating closely with me as the dedicated product designer. This collaboration ensured that the design vision was accurately translated into the final product, down to the smallest details. By maintaining a constant line of communication, we were able to overcome any hurdles and keep the project on track.

The final stage is the design bug bash, where we conducted thorough testing of the Profile Management feature, specifically focusing on the design aspect. Our objective was to identify and resolve any design-related bugs or issues that may have emerged during development. We aimed to ensure that the feature not only met high-quality and reliability standards, but also provided a seamless and visually appealing user experience. By meticulously testing and refining the design, we were able to address any design-related usability issues, ultimately delivering a feature that is both functional and aesthetically pleasing to our users.

The current status of the rollout

The Profile Management feature has been a great success. Users are thrilled to have the ability to easily update their personal information across multiple accounts on the GoTo platform. This innovative feature allows users to modify various aspects of their profiles, including their username, bio, phone numbers, and other attributes, while adhering to validation criteria. Error handling mechanisms and success messages have been carefully incorporated into the feature to ensure a seamless user experience.

We are excited to announce the launch of GoTo Profile 1.0 this year. GoTo Profile is a comprehensive platform designed to streamline your experience across various GoTo services. With GoTo Profile, you can effortlessly manage all your accounts in one place, bringing together popular services such as Gojek, GoPay, and Tokopedia.

Our primary goal is to make your life easier by providing a convenient solution for accessing and controlling your GoTo accounts. With GoTo Profile, you can say goodbye to the hassle of managing multiple logins and passwords. Whether you need to check your GoPay balance, book a Gojek ride, or browse through Tokopedia's vast marketplace, everything is just a few clicks away.

By consolidating all your GoTo accounts under one platform, we enable you to save time and effort while enjoying a more integrated and personalized experience. No more switching between different apps or websites, as GoTo Profile offers a unified interface that simplifies your digital life.

We have put a lot of effort into developing GoTo Profile, ensuring that it meets the highest standards of user-friendliness, security, and reliability. Our team has worked tirelessly to create an intuitive interface that allows you to navigate seamlessly between different services and perform tasks with ease.

Experience the power of GoTo Profile today and unlock the full potential of your GoTo accounts. Join us as we embark on this exciting journey towards a more connected and efficient future.

In GoTo Profile 2.0, our primary objective is to empower users with the ability to efficiently manage and maintain their accounts. By implementing a comprehensive awareness campaign, we have successfully educated our users on the various functionalities available to them. As a result, they are now equipped with the capability to not only modify their contact information, including phone numbers and emails, but also personalize their display names and profile pictures, thereby enhancing their overall user experience.

The impact of introducing the Profile Management feature has been remarkable. Users now have complete control over their personal information, allowing them to customize their profiles according to their preferences. Additionally, the feature enhances platform security by implementing strict validations that prevent the use of offensive keywords and impose character count limits. By simplifying the process of managing personal information across different accounts, the Profile Management feature has greatly improved the overall user experience on the GoTo platform, providing convenience and satisfaction.

As a product designer, it has been fulfilling to contribute to the creation of a feature that empowers users and enhances their overall experience. The Profile Management feature not only provides convenience but also ensures data security, giving users peace of mind. With this successful implementation, the GoTo platform has become an even more user-centric and personalized space for managing multiple accounts.